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A Brand New Look for personalised jewellery company Sophia Alexander
After 14 years in business, working with clients all over the world, we decided that it was time to update our brand ready for the new decade.
We knew that we were a really different company and we wanted to show that in the best possible way.
Our challenge was to create a new brand and a new look for our already well-known and established personalised jewelry company.
Something clearly and instantly recognizable, that was all about us and what we loved personally.
Something that we knew would speak to us and to our wonderful customers; that would reflect our core beliefs and really show what's important to us.
OUR COMPANY VISION AND KEY THEMES
Our Jewellery and Intensions
Personalised jewellery to treasure forever.
Celebrating and immortalising life's meaningful and magical moments.
Precious moments, preserved forever.
Handcrafted and made with love, care and attention.
Traditional . Luxury . Quality . Meaningful . Timeless . Precious . Intentional
Beautiful . Gentle . Engaging . Unique. Custom . Premium . Heirloom Jewelry . Family Jewelry.
About Us and Our Service
Personal . Patient . Bespoke . Intimate . Quiet . Experienced . Expertise . Conscientious . Perfectionists.
WHAT'S IMPORTANT TO OUR CLIENTS?
Collecting memories, not things. Ethical and sustainable. Conscious consumers.
Personal design service.
Only the best, because their jewellery matters.
OUR STUDIO
Rural . Beautiful . English Countryside .Embracing a slower life. Nest and flourish. Proudly made in Britain
Supporting fairtrade and fairmined gold.
Responsibly sourced gemstones and diamonds. Conflict free
Fair Luxury. Ethical gifts.
Shop small and independent.
OUR PERSONAL BLOG AND SOCIAL MEDIA
Telling stories of nature, family, and home . Beautiful stories . Moments of mine . Moments that matter to me . Making Moments together. The things I want to remember. A family narrative. An authentic life.
OUR BRAND GUIDELINES BOOK
The brand guidelines book took quite some time to put together, but it's wonderful seeing all the colours, graphics, fonts and photographs in one place.
It's a perfect snapshot of a business that means the world to us.
It's really brought our vision to life.
ABOUT US
A Little Bit About Us - Jewelry Design and Sculpture.
And a Little About Me - Designer, Mother, Maker, Metalsmith.
The Finest, Handmade personalized jewelry
Luxury gold and silver fingerprint jewellery.
Jewellery inspired by our wonderful, unique customers; their moments, memories and stories. Proudly handmade in Britain. 
The UK's Original Gold Fingerprint Jewellery Company
"Our Fingerprints never fade from the lives we touch" - Judy Blume
British designed and made.
Handmade personalized Jewellery - Handcrafted in our Suffolk studio
Working exclusively in 9ct gold, 18ct gold, fairtrade gold and bright, tarnish-resistant silver.
Only the best, premium, ethically sourced precious metals, gemstones and materials.
Every custom piece of jewelry is made to the strictest quality standards and struck with a British Hallmark to certify the purity of the metals used. 
Packaging Design - The All Important Details
Luxurious and protective, Luxury gift wrap service - because the very best things come in small packages. Designed to be saved to store and protect individual pieces of jewelry, not disposed of.
Includes white branded jewelry box, swing bag with gold monogram logo, printed ribbon, handmade wax seal in pearlized teal; jewelry polishing cloth; authenticity certificate and jewelry-care card.
Branded gift vouchers and gift cards are both also available for purchase.
EXPERTLY TAKEN IMPRESSIONS
Convenient online shopping service with a personal, client-focused experience.
Impression kits are available for 3-dimensional fingerprints, engraved ink fingerprints, handprints, footprints, pawprints, horse and pony hoof prints.
In-person printing service may be available within a 20-mile radius (32km) of the studio in Kedington, Suffolk, UK
This covers Haverhill, the villages and surrounding areas.
MONOGRAM LOGOS FOR WEBSITE AND STATIONARY
PERSONAL BLOG - NOTES TO MY CHILDREN
First and above all else, I am a wife and mother - roles I wanted my entire life.
Roles I wanted, at times, more than I wanted to breathe.
My personal blog contains my honest scribbles and ramblings about our slow, authentic life. Stories of nature, family and home. The things that are important to me and the things I want my children to remember.
#MomentsThatMatter
BRAND SUMMARY
Key details – Logo, Colours, Typography, Linktree Content, Social Media Links, Contact Details, Key Photographs, Product Range.
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